NO2ID

Good afternoon,

I've sketched out a couple of ideas for flyers for the Cambridge group to use on street stalls during the (likely) general election campaign in April.

It looks as though we're on safe ground distributing something like this provided it doesn't mention a specific candidate or party.

We can get double-sided flyers printed for about the same cost as single-sided. It's noticeable that telling people they'd have to pay for an ID card reduces public support, so here's one idea for the eye-catching side of the flyer:

http://homepage.ntlworld.com/ajwatson/n ... /IDtax.pdf

Another idea is to stress law-and-order:

http://homepage.ntlworld.com/ajwatson/n ... /Which.pdf

For the other side, here are two variations on the same theme - the only difference is one uses red for emphasis:

http://homepage.ntlworld.com/ajwatson/n ... Front1.pdf
http://homepage.ntlworld.com/ajwatson/n ... Front2.pdf

Comments? Better designs? All ideas welcomed.

None of these designs is Cambridge-specific - if we put a national "published by" address at the bottom of a flyer we could print 50,000 fairly cheaply (£600?) and other local groups could use them too.

Such things are best tested on the public. We have a very skewed understanding of what the public will take notice of.

For example, to call ID Cards a tax on identity is geneous because taxes might be put to some useful purpose.

Thus I preferred the 2nd

Andrew, the links to your flyer ideas have stopped working. Do you still have them up somewhere? Thanks -Rob Findlay

Sorry - limited web space means I have to juggle what NO2ID content I publish there!

I don't have these design ideas around any more, but here's the design we went with in May 2005. We printed 60,000 of these commercially in Cambridge (double-sided) and sent them to local groups around the country. It's now a little dated:

http://homepage.ntlworld.com/ajwatson/n ... r/Back.pdf
http://homepage.ntlworld.com/ajwatson/n ... /Front.pdf

Here's the flyer Cambridge is using at the moment - single-sided, laser-printed in small quantities on demand 2-up on A4 and guillotined down to A5:

http://homepage.ntlworld.com/ajwatson/n ... ic-2up.pdf

If this is any use to you, feel free to download and print it off in quantity. If you'd like any local customisations to the design, drop me a private message.

Thanks Andrew - those are excellent. Would it be OK to plagiarise them and reuse some of the ideas locally, or is some of the content copyright?

No copyright. Fell free to use anything that seems useful. I'd be happy to make any modifications you'd like and regenerate PDF - the sources are in Framemaker, which you're also welcome to, but may not be much use unless you have that package.