The following comment has been submitted to Wired magazine but not published yet:
It is questionable whether personal data stores would deliver the benefits suggested by Mr Mitchell.
Before that question is debated, he and his business partner William Heath must demonstrate that individuals can control their personal data in the ways described by Control-Shift and their related company Mydex.
That control doesn't exist. Like unicorns. Unicorns don't exist. Messrs Mitchell and Heath are effectively saying that if there were unicorns, then the economy would expand. No unicorns, no expansion of the economy.
Please see The case for midata – the answer is a mooncalf, http://www.dmossesq.com/2011/12/case-for-midata.html
The UK Department for Business Innovation and Skills (BIS) blogged on the subject of midata. About half a dozen commenters asked the Department to explain how individuals could control their personal data. There was no answer.
Please see Ed Davey, problem-solver – midata, http://www.dmossesq.com/2011/11/ed-dave ... idata.html
BIS and Mr Mitchell are talking about something that doesn't exist.